Pengaruh Social Media Marketing dan Sales Promotion Terhadap Minat Beli pada Indihome di Kota Medan

Abstract

This research aims to determine and analyze the influence of social media marketing and sales promotion on purchasing interest at IndiHome in Medan City. This type of research is associative research and the type of data used is quantitative data. The population in this study is 135.265 people in Medan Sunggal District. The number of sampels in this study was 96 people with a sampling technique using purposive sampling. The data analysis technique uses multiple linear regression analysis. The results of this research show that social media marketing and sales promotion simultaneously have a positive and significant effect on people’s buying interest in IndiHome in Medan City. Social media marketing has a positive and significant effect on people’s buying interest in IndiHome in Medan City. Sales promotion has a positive and significant effect on people’s buying interest in IndiHome in Medan City.