Strategi Pemasaran Digital Menggunakan Sosial Media Instagram dalam Mempertahankan Bisnis UMKM Designcv.Mu di Era Teknologi

Abstract

Designcv.mu is an UMKM that operates in the services sector that uses Instagram digital marketing. This research aims to determine digital marketing strategies using Instagram social media in maintaining the Designcv.mu UMKM business in the technological era. This type of research uses qualitative methods. Data sources taken from interviews and documentation. The digital marketing strategy carried out by Designcv.mu includes planning, implementation, monitoring, obstacles and using the 7P marketing mix strategy (product, price, place, promotion, people, process, physical evidence) to maintain Designcv.mu's UMKM business in the technological era. The obstacle faced by Dsigncv.mu in digital marketing is, hacking which causes major disruption to operations and can also result in loss of income. Another obstacle is intense competition from sites providing free and paid CV templates as well as free freelance design services. Designcv.mu can address these issues by instructing employees to access mail or advertising tools and website admin panels only from work devices that have been equipped with full protection. The positive impact of implementing digital marketing carried out by Designcv.mu is that digital marketing can increase sales of products on Designcv.mu.