Pengaruh Social Media Marketing, Faktor Sosial, dan Persepsi Manfaat Terhadap Keputusan Menggunakan Qris pada Generasi Z Kota Medan Kecamatan Medan Baru

Abstract

This study aims to determine the effect of Social Media Marketing, Social Factors, and Perceived Benefits on the Decision to Use Qris Digital Payment QRIS (Quick Response Indonesia Standard) in Generation Z Medan City, Medan Baru District. This type of research is associative research with a quantitative approach. The type of data used in this study is primary data in the form of a questionnaire with a research sample of 110 people. The data analysis technique used is multiple linear regression. The results of this study indicate that social media marketing, social factors, and perceived benefits simultaneously have a significant effect on the decision to use digital QRIS payments in Generation Z Medan City, Medan Baru District. Social Media Marketing has a positive and significant effect on the decision to use digital QRIS Payment in Generation Z of Medan City, New Medan District. Social Factors the decision to use digital QRIS Payments in Generation Z of Medan City, New Medan Subdistrict. Perceived Benefits of the decision to use digital QRIS Payments in Generation Z of Medan City, New Medan Subdistrict.