Analysis of Register on Daily Makeup Contents Found on The Youtube

Abstract

This research is related to daily makeup content, namely the increasing interest of women in the world of beauty. This research aims to describe and identify the types of registers and functions of register language used on YouTube regarding daily makeup content. This research used qualitative descriptive methods and transcription data in the form of videos taken from YouTube. This research applied the descriptive qualitative method by emphasize Joos’s theory about types of register and Halliday’s theory about language function in Systemic Functional Linguistics. The data was obtained from five different YouTube channels, and there were 40 data found in daily makeup content. The results of this study showed only two of five types were used in daily makeup contents, namely consultative registers (16 %) and casual registers (84 %). In addition, this research also found only four of seven language functions were used in daily makeup contents, namely instrumental functions (8 %), regulatory functions (4 %), personal functions (25 %), and representational functions (63 %). So, of the total data found in daily makeup content, the dominant number of register types found was casual register, namely 33 (84 %), while the dominant number of register language functions found was representational function, namely 27 (63 %).