Semiotic Analysis in Persona 4 Video Game as a Social Interaction

Abstract

Social interaction is a dynamic sequence of social actions between individuals (or groups) who modify their actions and reactions due to actions by their interaction partner. Social interactions can be differentiated into accidental, repeated, regular and regulated. A social interaction is a social exchange between two or more individuals. These interactions form the basis for social structure and therefore are a key object of basic social inquiry and analysis. Social interaction can be studied between groups of two (dyads), three (triads) or larger social groups. Social structures and cultures are founded upon social interactions. By interacting with one another, people design rules, institutions and systems within which they seek to live. Symbols are used to communicate the expectations of a given society to those new to it, either children or outsiders. Through this broad schema of social development, one sees how social interaction lies at its core. This study aims to identify semiotic elements are found in Persona 4 Video Game and describe the semiotic meaning that represented in Persona 4 Video Game as Social Interaction. The method used in this study is a qualitative research by applying document study for data collection and interactive model for data analysis. The data visual is a screenshot from the Persona 4 Video Game and data verbal are the bubble conversation that can be found in the picture. The result shows that the semiotic elements are representament (Sinsign), object (icon), interpretant (rheme) and the semiotic meaning is the hidden message from the Video Game bubble conversation.