Pengukuran Kinerja Halal Supply Chain Produk Olahan Daun Kelor

Abstract

PT. Keloria Moringa Jaya is a company operating in the herbal food and beverage industry with Moringa leaves as the raw material for its production. PT. Keloria Moringa Jaya is located on Jl. M. Basir, District. Medan Johor, Medan City, North Sumatra. After conducting observations and interviews, there were problems related to delays in procuring materials and sending orders to consumers. Problems that occur cannot be predicted well, thus disrupting predetermined production schedule planning. Fluctuating demand for consumer orders will result in ups and downs in business income in 2021-2023. For PT. Keloria Moringa Jaya, financial aspects of performance are as important as non-financial aspects of performance. Apart from that, all products also have halal certification, this is done to maintain the company's existence as a producer of halal food and drinks. This research aims to measure the supply chain performance of PT. Keloria Moringa Jaya by adding halal aspects to its measurement indicators, and using the Balanced Scorecard method which consists of 4 perspectives, namely financial, customer, internal business processes, and learning and growth. 22 KPIs are used to measure company performance. Next, the Analytical Hierarchy Process method is used to weight the KPI values. Based on the calculation results of the supply chain performance value, a value of 62.953 was obtained and is included in the average category. Based on the results of the analysis using the Traffic Light System, there are 10 KPIs colored red (requiring improvement), 4 KPIs colored yellow (requiring improvement), and 8 KPIs colored green (already in line with company targets). Suggestions for improvements and enhancements that can be provided are maximizing digital marketing and special offers to encourage repeat purchases and increase sales, using sharia banking in managing company finances, planning more planned scheduling of raw material orders in the future, scheduling halal guarantee system (SJH) training for employees, increasing participation in business exhibitions/events, scheduling meetings with customers every month, establishing consistent SJH internal audit schedules.