Analisis Continuance Intention Pada Mahasiswa Strata-1 Akuntansi di Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara dalam Berbelanja Online Melalui Expectation Confirmation Model (ECM)

Abstract

This study aims to measure the effect of Confirmation on Perceived Usefulness and Satisfaction. Then the effect of Perceived Usefulness on Satisfaction. As well as the effect of Perceived Usefulness and Satisfaction on Continuance Intention in online shopping among undergraduate Accounting students at the Faculty of Economics and Business, University of North Sumatra. This type of research is survey research, and based on the time dimension is a crosssectional study. The population in this study were active undergraduate students of the Faculty of Economics and Business, University of North Sumatra with a sample size of 297 students. Data collection was carried out by distributing questionnaires to respondents. The results of this study indicate that Confirmation has an effect on Perceived Usefulness and Satisfaction. Then, Perceived Usefulness affects Satisfaction. Next, Perceived Usefulness and Satisfaction affect Continuance Intention in online shopping. This research shows that Perceived Usefulness and Satisfaction are the ultimate factor to elevate continuance intention in online shopping among Accounting students at the Faculty of Economics and Business, University of North Sumatra.