Analisis Laporan Keuangan untuk Mengukur Kinerja Perusahaan Berdasarkan Rasio Profitabilitas pada PT. Unilever Indonesia Tbk Periode 2021-2023

Abstract

The profitability ratio shows the company's ability to carry out the effectiveness of the company's management which is indicated by the profit generated. The better the profitability ratio, the higher the profit earned by the company. The formulation of the problem in this study is how the calculation of Gross Profit Margin, Net Profit Margin, Return on Assets and Return on Equity at PT Unilever Indonesia Tbk. The type of method used is quantitative research using descriptive studies. The type of data in this study uses secondary data, namely in the form of annual financial reports from PT Unilever Indonesia Tbk consisting of statements of financial position and income statements, a brief history of the company, the company's organizational structure. Data collection techniques in this study through literature study and documentation. The purpose of this study is to determine the results of the calculation of Gross Profit Margin, Net Profit Margin, Return on Assets and Return on Equity at PT. Unilever Indonesia Tbk, to measure the company's financial performance in terms of profitability ratios at PT. Unilever Indonesia Tbk for the period 2021-2023.