Analisis Pemasaran Kerang Darah (Anadara Granosa) (Studi Kasus : Kecamatan Teluk Nibung Kota Tanjungbalai)

Abstract

This research aims to analyze marketing channels, marketing functions, marketing costs, marketing margins, share margins and marketing efficiency. The data collection methods used in this research are qualitative analysis and quantitative analysis. The sampling method was carried out using the Accidental Sampling Method with a total sample of 30 blood cockle fishermen. The sampling method for marketing institutions uses the snowball sampling method, including 5 collecting traders and 7 retail traders. The data analysis method used is descriptive analysis to explain blood cockle marketing channels and functions, cost analysis, marketing margin, share margin and marketing efficiency analysis. The results of this research indicate that there are 2 marketing channels for blood cockles in the research area. There is a difference between the amount of marketing costs, marketing margin and share margin. The most efficient marketing channel is marketing channel II (second) with an efficiency value of 3.64.