Analisis Pengaruh Social Media Marketing (Instagram) dan Lokasi Terhadap Minat Berkunjung Kembali (Studi Kasus pada Doorsmeer Savor Garage)

Abstract

The purpose of this study was to determine and analyze the effect of social media marketing (Instagram) and location on revisit interest (Case Study at Doorsmeer Savor Garage). This type of research is quantitative. The population in this study were all customers who had used the services of Doorsmeer Savor Garage. The number of samples in this study was 95.61 and rounded up to 96 customers or visitors to Doorsmer Savor Garage. Data collection techniques in this study were observation, documentation and questionnaires with a Likert Scale data measurement scale. Data analysis techniques use validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results showed that social media marketing has a positive and significant effect on interest in visiting again. Location has a positive and significant effect on interest in visiting again. Social media marketing and location simultaneously have a positive and significant effect on return visit interest (Case Study at Doorsmeer Savor Garage).