Hubungan Personal Branding Dengan Kematangan Karir Siswa Smk Negeri 11 Medan

Abstract

This research is a correlation study which aims to see whether there is a relationship between personal branding and career maturity in students at SMK Negeri 11 Medan. Personal branding can be used as a means to promote ourselves so that we have many opportunities in choosing a job. By doing good personal branding, a person builds their own image and can highlight their abilities. The personal branding dimension consists of brand appeal, brand differentiation and brand recognition, while the career maturity aspect consists of career planning, career exploration, decision-making stages, information about the world of work and knowledge about occupational group choices. The sample in this study involved 20 grade 12 students majoring in Music. The data collection method was carried out using a Likert scale with the help of Google Form. The research data was analyzed using a correlational design which showed that there was no significant relationship between the two variables with a significant value of 0.332 (p > 0.05). Meanwhile, the correlation value obtained was 0.229, which means the relationship between the two variables is not strong enough. Based on these results, the hypothesis proposed by the researcher was rejected.